Why invest in window art?
Engaging a local artist to paint eye-catching illustrations and bespoke messaging into your window can offer a creative alternative to pre-printed vinyls. Here are some ways it could help your business stand out on the high street.
Mark the big retail moments
The big moments like Christmas, Easter, Halloween, or Mother’s Day have a habit of rolling back round pretty quickly, and retailers are always looking for new ways to mark the occasion and keep things fresh. Why not engage a local artist or illustrator to come up with an original design for your window?
Christmas window illustrations for a dog groomers
Show some personality with seasonal theming
If you want your investment to last a little longer, why not opt for theming around the current season? This could be spring flowers, summer fun, autumn colours winter scenes. It can be a great way to ring the changes in your window and get passers-by to look twice.
In the example below, you can see the same shop ringing in each new season with fresh new window art.
dial up your event messaging
If you’re running a special offer, or you want to draw attention to a shopping event, your window offers a prime opportunity to shout about it to passers-by. Instead of opting for printed decals, why not differentiate your business by opting for a hand-lettered message with your unique messaging.
Window art promoting an in-store event
Temporary branding for new stores
New in town? Why not have your branding hand lettered into the window? You can add some additional messaging to make it more personal and share your excitement about being the new kid on the block.
Temporary branding for new store encouraging customers to pop in and have a look
make a splash about a new Product launch
If you want to make a splash about a specific new product or offering, you could re-create it in your window. Take this book launch example, where I re-created the front cover design in the window so customers couldn’t miss it was happening in the lead up to the event.
Promoting a new book launch in the shop window
Added bonus: Ready-made content for your social channels
Whatever the reason for commissioning a window illustration, don’t forget to capture some footage of on the day installation, it’s a great talking point for social media.
WANT TO KNOW MORE?
Check out more examples of my window art, or get in touch with me at daniellebrooksillustration@gmail.com